Awareness Campaign

Karwaan Mission believes that lasting environmental change begins with awareness. Through community-centric Information, Education, and Communication (IEC) and Behaviour Change Communication (BCC) initiatives, it engages citizens of all ages, from school children and college youth to market associations, Resident Welfare Associations (RWAs), and sanitation workers, and turns environmental education into practical, everyday action.

At the heart of these efforts is the Plastic Lao, Thaila Pao (PLTP) initiative, a unique waste-to-resource campaign that promotes plastic waste reduction through community participation. Supported by NDMC, HDFC Bank, and the Centre for Environment Education (CEE) Delhi, it brings together market associations, Safai Sathis, school students and staff, and college youth to build a culture of sustainability. Through rallies, workshops, and waste-to-art activities, the campaign converts awareness into action. Families are encouraged to bring their household plastic waste to Karwaan Mission’s recycling centers and receive cloth bags and masks in exchange, turning waste into social value while promoting responsible disposal. Students, guided by their teachers and faculty, take part in awareness drives, public speaking, and community events that strengthen their leadership and communication skills. Safai Sathis connect communities with the message of cleanliness and segregation at the grassroots level, while market associations amplify outreach and work towards plastic-free markets. In recognition of this inclusive engagement, PLTP was awarded Second Place in the “Swachh Change Champions” category at Swachh Survekshan 2023 by NDMC.

Complementing this, the Green School Initiative brings IEC and BCC activities into classrooms to equip young learners with essential knowledge on environmental sustainability, waste management, and social responsibility. Through engaging sessions, interactive activities, and practical demonstrations, students are encouraged to adopt eco-friendly habits. The impact extends beyond the classroom, as students become change agents who share what they learn with their families and peers, helping to build environmentally conscious communities and sustainable lifestyles.

To promote water conservation and hygiene, Karwaan Mission also distributed 1,400 SATO Taps at Atal Adarsh Vidyalaya, Aliganj, and other schools, offering a simple and effective solution for sustainable water use that benefits students and their families. The event was graced by distinguished guests, including Dr. C. R. Magesh and Ms. Naaz Rizvi, Director of the National Museum of Natural History, MoEFCC, and Mr. Durga Charan Das, Ex-Chief Commissioner of Income Tax, IRS, who emphasized the importance of environmental sustainability. Mr. Dhaniram Yadav, Founder and Managing Director of Karwaan Mission, also addressed the gathering, and the school administration acknowledged the organization’s commitment and its positive impact on the community.

Swachhta Rallies and Nukkad Nataks (street plays) are equally central to Karwaan Mission’s outreach. The rallies have drawn enthusiastic participation from people of all ages, fostering a culture of cleanliness and civic responsibility, while the Nukkad Nataks, performed by passionate volunteers, convey messages on waste management, hygiene, and sustainability in a creative and relatable way. These activities are carried out in collaboration with the New Delhi Municipal Council (NDMC) and the Centre for Environment Education, whose support strengthens their reach. Several rallies have been honored by the presence of Dr. Vijay Patel, IAS, and Dr. Shakuntala Shrivastava, CMO, NDMC, along with NDMC Sanitation Inspectors, RWAs, the Khanna Market Association, local schools, and dedicated Safai Sathis.

Together, these initiatives reflect Karwaan Mission’s commitment to instilling environmental responsibility, especially among youth, and to driving long-term change towards cleaner, greener communities. The enthusiastic response from citizens underscores the power of collective action in building a sustainable future.